- Tabloid Newspaper
- Printed on Newsprint Paper
- 42 000 Copies Distributed Weekly
- Frequency: Weekly Thursday
- Target Audience: Local Community
- Area of Distribution: Arboretum, Bayswater, Bloemfontein, Boshof, Brandfort, Brandwag, Bultfontein, Clarens, Clocolan, Dan Pienaar, Dewetsdorp, Edenburg, Fauna, Fauresmith, Fichardt Park, Ficksburg, Fleurdal, Fouriesburg, Gardenia Park, General De Wet, Heliconhoogte, Heuwelsig, Hillsboro, Hoopstad, Hospital Park, Jacobsdal, Kiepersol, Ladybrand, Langenhovenpark, Lourierpark, Marquard, Mauersnek, Noordhoek, Park West, Pelissier, Pentagon Park, Petrusburg, Reddersburg, Smithfield, Theunissen, Tweespruit, Uitsig, Universitas, RIF, Waverley, Wepenar, Westdene, Wilgenhof, Willows, Winburg, Zastron
Guided by thorough-going market research into what the communities of Bloemfontein and surrounds were wanting from a high quality local and community newspaper, the Bloemfontein Courant answers to the news demands of discerning Free State readers. The publication is owned by Mahareng Publishing, a joint venture between Caxton CTP and the Central Media Group. Other notable titles falling within the Mahareng Publishing stable include Get It Bloemfontein, Campus Get It Bloemfontein and The Woodpecker.
The Bloemfontein Courant has proven to be extremely popular amongst its city, town and rural readers, and provides reliable and credible reporting on a wide variety of topics, including local, provincial and community news, schools news and events, local sports results and fixtures, church and charity news, lifestyle features and guides, entertainment news and more. Although reporting is 100% accurate, the editorial team has placed considerable emphasis on breaking news cycles that are negative (and far too often sensationalistic); instead, constructive and positive items are sought out, and the paper works to ensure that its content aligns with the mission to provide, “News you can use”.
The Bloemfontein Courant is a bilingual newspaper, and distributed for free in Bloemfontein and its surrounds, including rural and agricultural regions. The paper appears in tabloid form, and contains text and full colour images/photographs that are of the highest quality.
In addition to the news items previously mentioned, the Bloemfontein Courant also runs special features that garner attention and have produced enormously positive feedback, including a special focus on careers, women in business, top schools, etc. These special features not only provide useful information, but also allow advertisers to reach targeted markets of active and savvy consumers.
A bit of insight on our readers: the Bloemfontein Courant has a loyal following of individuals who are mostly 26 years old and above, and households generally fall into the middle and upper income groups. The newspaper enjoys a strong female audience (61%), who are making important decisions with regards to consumption spending. Most of the publication’s readers are from households with children 16 years old and younger.
Given a print order of 42 000 copies distributed on a weekly basis, the Bloemfontein Courant reaches a diverse and economically active audience, allowing advertisers in the region to make contact with their preferred target markets.