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Alberton Record

  • Tabloid Newspaper
  • Printed on Newsprint Paper
  • 38 700 Copies Distributed Weekly
  • Frequency: Weekly Wednesday
  • Target Audience: Local Community
  • Area of Distribution: Alberante, Alberante extension 1, Alberante extension 2, Alberton Central, Alberton North, Old Albertsdal, Brackendowns, Brackenhurst, Eden Park, Elandshaven, Florentia, General Alberts Park, Mayberry Park, Meyersdal Estate, New Redruth, Newmarket Park, Raceview, Randhart, Southcrest, Verwoerdpark

Drawing on the experience of previous newspapers in the Alberton area, the ever-popular and well-respected Alberton Record was founded in 1976 under the innovative leadership of Johann van der Merwe. After the media powerhouse that is Caxton CTP took over from Van der Merwe, his experience proved a valuable asset and Caxton asked him stay on in the capacity of a Branch Manager. Looking to further grow the presence of the Alberton Record and firmly cement its position as a news leader in the area, a brave and pioneering decision was taken by the managing structures: the Alberton Record would be distributed free of charge, and revenues from increased advertising would be used to cover publication costs. Needless to say, as with many other disruptive revolutions, this drew criticism from detractors.

Given the fact that that the Alberton Record enjoys a large and loyal audience 40 years after its founding, the controversial decision has borne many fruits. It is no understatement to assert that the publication’s high quality editorial content, combined with its ground breaking business model, have combined to make it an industry leader.

The Alberton Record, otherwise known as “Alberton’s own newspaper”, continues to live up to its longstanding commitment to journalistic excellence and integrity, and when residents are looking for reliable reporting on local and community news, schools news, church and charity events, local sports results and fixtures, lifestyle features, entertainment and more, the Alberton Record is the newspaper that they turn to.

In addition to providing interesting and relevant news items, the Alberton Record’s advertising sheets play an important role in informing its economically active audience about local retail and service offerings. Moreover, as a large segment of its readership make household expenditure decisions, the advertising inserts afford businesses an effective channel through which they can communicate with their target markets.

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