- Tabloid Newspaper
- Printed on Newsprint Paper
- 25 100 Copies Distributed Weekly
- Frequency: Weekly Wednesday/Thursday
- Target Audience: Local Community
- Area of Distribution: Chiawelo, Chiawelo Ext 3, Dhlamini, Mapetla, Phiri, Senaoane
The many publications that fall within the Caxton-CTP stable cover a truly impressive amount of residential areas throughout our beautiful country. Up until 2005, however, Caxton’s vast coverage had an undoubtedly large and significant blind spot: South Africa’s most famous and historically important Township, Soweto. Launching the Protea Urban News in April of 2005, Caxton began to address the local and community news needs of Soweto’s diverse and numerous residents. The success of the Protea Urban News (that is, an overwhelmingly positive reception by readers and advertisers alike) spurred the founding of 10 more Urban News titles that would be widely distributed in Soweto’s various regions. These include: Chiawelo Urban News, Diepkloof Urban News, Dobsonville Urban News, Eldorado Urban News, Jabavu Urban News, Meadowlands Urban News, Orlando Urban News, Pimville Urban News, West Side Urban News and Zola Urban News.
Currently, the 11 Urban News titles reach a total of almost 300 000 households and an estimated 1 492 500 engaged readers. It is no exaggeration to say that this is a genuinely exceptional achievement in the space of only a few years.
As a very popular and eagerly awaited weekly community newspaper distributed free-of-charge to households and businesses, the Chiawelo Urban News is a showcase for the attractions and achievements of the Soweto community. It keeps residents informed about hard news, community affairs, political news, police news, lifestyle, events and organization news and at the same time it encourages its readers to use the paper as a platform where they can voice their concerns about issues that impact on the community.
In terms of the advertising opportunities afforded to businesses by the Chiawelo Urban News, the publication is an extremely effective marketing avenue that reaches household decision makers that make use of the high quality advertising inserts to plan shopping lists. This is to say that as an advertising medium, the Chiawelo Urban News is in a favourable position within an area of fast economic growth and development, offering entrepreneurs and established business owners exciting prospects to grow their enterprises.