- Tabloid Newspaper
- Printed on Newsprint Paper
- 30 100 Copies Distributed Weekly
- Frequency: Weekly Thursday
- Target Audience: Local Community
- Area of Distribution: Soweto, Diepkloof Ext, Diepkloof Zone 1-6
Caxton CTP’s extensive collection of community newspapers are known throughout South Africa, and the coverage they collectively provide is truly impressive. However, until 2005, there remained a space where in-roads had yet to be made: our country’s largest and most famous Township, Soweto. Identifying a very pressing need to offer communities in Soweto a trustworthy, credible and enthusiastic community newspaper, the Protea Urban News was born. The reception of the new paper was overwhelming as residents and advertisers alike voiced their approval, and the decision was taken to launch another ten titles within the fledgling Urban News stable. These included: the Diepkloof Urban News, Chiawelo Urban News, Dobsonville Urban News, Eldorado Urban News, Jabavu Urban News, Meadowlands Urban News, Orlando Urban News, Pimville Urban News, West Side Urban News and Zola Urban News.
Today, there are 11 Urban News titles, which reach an incredible total of almost 300 000 households all over Soweto, and an estimated 1 492 500 readers. Given the Urban News’s relatively short lifespan to date, this exceptional achievement cannot be overstated.
As an Urban News publication, the Diepkloof Urban News has quickly built an impressive reputation for its high quality reporting on news items that are important to the communities it serves. Awaited eagerly every week, the paper’s 30 000 copies are distributed free-of-charge to households and other strategic points on Wednesdays. Whereas the Diepkloof Urban News strives for accuracy in reporting and relevancy in editorial choices, it nonetheless focuses much attention on highlighting positive news, thereby breaking the negative and sensational news cycles that pervade the media in general. Indeed, the Diepkloof Urban News showcases, unabashedly, the wonderful achievements and attractions of Soweto.
The paper also opens itself to public dialogue, and strongly encourages readers to write in and express their views through a letters section.
As the newspaper reaches the doorsteps of a large population of household expenditure decision makers, it is also an ideal communication channel for businesses and advertisers wanting to market their retail and services offerings. This is to say that as an advertising medium, the Diepkloof Urban News is in a favourable position within an area of fast economic growth and development, offering entrepreneurs and established business owners exciting prospects to grow their enterprises.