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Jabavu Urban News

  • Tabloid Newspaper
  • Printed on Newsprint Paper
  • 27 600 Copies Distributed Weekly
  • Frequency: Weekly Wednesday
  • Target Audience: Local Community
  • Area of Distribution: Vosterskroon, Dube, Fox Lake, Jabavu, Klipspruit Extension, Mofolo Central, Mofolo North, Mofolo South, Molapo, Moroka, Moroka North

Caxton CTP’s community newspapers are known throughout South Africa, and the local and hyperlocal coverage they collectively provide is, without a shadow of a doubt, unparalleled. Up until 2005, however, the group had not yet made significant in-roads into South Africa’s largest and most renowned Township, Soweto. Once this glaring omission had been properly identified, the Protea Urban News was launched as an answer to the local and community news needs of Soweto’s residents. The publication received an overwhelmingly positive reception from both, readers and advertisers alike. The Protea Urban News quickly grew a favourable reputation, and was soon heralded as the area’s leading community publication.

The success of the Protea Urban News proved that high quality community news was in short supply, and that there was a very real thirst for more. It was thus that 10 new Urban News titles were brought to the market, including: Jabavu Urban News, Eldorado Urban News, Dobsonville Urban News, Diepkloof Urban News, Chiawelo Urban News, Meadowlands Urban NewsOrlando Urban NewsPimville Urban NewsWest Side Urban News and Zola Urban News.

The new additions received as positive a reception as the Protea Urban News, and their inclusion in Soweto’s media landscape was welcomed by many. Today, the eleven Urban News titles have a combined readership of an estimated 1 492 500 Soweto residents, and a print order of 300 000 copies that are delivered to households and strategic collection points on a weekly basis.

As an Urban News publication, the Jabavu Urban News has proven to be extremely popular, and in a short time-span has built an impressive reputation for itself.

Indeed, many regard the Jabavu Urban News as the premier community newspaper in its area of distribution, setting industry leading standards. The publication is firmly committed to the principles of journalistic excellence and integrity, and, contrary to the negative news cycles that pervade the media, focuses much effort on bringing the numerous commendable achievements and attractions of Soweto to light, reminding readers that good and encouraging things are happening in our beautiful country. The paper also opens itself to public dialogue, and invites readers to write in and express their views through a letters section.

With a sizeable print order of 27 500 copies, the Jabavu Urban News reaches a significant population of household expenditure decision makers, making the publication a highly effective marketing channel for businesses to showcase their retail and service offerings.

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