- Tabloid Newspaper
- Printed on Newsprint Paper
- 18 000 Copies Distributed Weekly
- Frequency: Weekly Tuesday
- Target Audience: Local Community
- Area of Distribution: Bezuidenhout Valley, Bruma, Cyrildene, De Wetshof, Fairview, Jeppestown, Kensington, Malvern, Observatory, Reynoldsview
With the Bedfordview and Edenvale News as its parent publication, the Joburg East Express certainly had a lot to live up to, not least of which were industry leading standards in the spheres of journalistic excellence and integrity. Since its founding in January of 2004, the publication has moved from strength to strength, becoming the premier community newspaper in its area of distribution. In fact, the consistent commitment to providing Johannesburg’s eastern suburbs with the very best in local and community news has left the paper in the enviable position of having the top readership figures in its area of distribution.
The Joburg East Express’s mission, however, is to be more than a news provider; it has worked hard to build upon the trust-based relationship it has established with its readers over the years, and views itself as an active member of the various communities it serves. In its capacity as a community member, the paper hopes to make a meaningful contribution to the lives of its readers.
With the above vision firmly in place, it should come as no surprise that the Joburg East Express, by exposing dire working conditions at the Cleveland Police Station, forced authorities to take the necessary steps to effect renovations. This is the power of a respected newspaper.
In addition to high quality news items that speak to the experiences, hopes and frustrations of its audience, the Joburg East Express is also an indispensable source of information regarding great retail and service offerings available in the East. The paper’s accompanying advertising inserts perform a core function in helping household expenditure decision makers create shopping lists that generate the best value for money. This makes the Joburg East Express a potent channel for marketing communications, affording established and emerging businesses a prime opportunity to reach an economically active market.