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Eyethu Edendale

  • Tabloid Newspaper
  • Printed on Newsprint Paper
  • 45 000 Copies Distributed Weekly
  • Frequency: Weekly Thursday
  • Target Audience: Local Community
  • Area of Distribution: Bisley Heights, Bisley Valley, Caluza, Cinderella Park, Dumbuza, Eastwood, Edendale, Foxhill, Grange, Imbali Unit J, Mpumelelo, Mpumuza, Napierville, Nyamazane, Oribi, Panorama Gardens, Phiri Saza in Happy Valley, Plessislaer, Prestbury, Richmond Crest, Slangspruit, Sobantu, Sweetwaters, Westgate, Willowfontein.

Established in 2008, Eyethu KZN is today the largest stable of circulating community newspapers (in KwaZulu-Natal) that is black owned. In fact, Eyethu’s 11 local and hyperlocal newspapers add up to an impressive 301 000 copies distributed weekly. Its readership is extensive, and the various titles have put in every effort to ensure that they are, unquestionably, a credible and trusted source of important news. The Eyethu brand is also very proud that it utilises isiZulu as the language of choice for their publications, which not only means that many people who would otherwise be excluded from the media are reached, but also acts to ensure a large and loyal audience given KwaZulu-Natal’s demographic profile.

Eyethu Edendale has the fortunate, but thoroughly earned, reputation as being the first stop for Edendale and Pietermaritzburg residents on the hunt for reliable news regarding their community and locale. Lying just outside of Pietermaritzburg (the capital city of KZN), Edendale has an interesting history, beginning in 1851. It was then that the Reverend James Allison, in conjunction with several African members of his Methodist Church, set out to found a new settlement on the Vervordient farm. The farm was sub-divided amongst the founding members, all of whom became land owners.

When apartheid zoning laws came into being, however, problems regarding the legality of ownership arose, and the land became contested. Today, in the democratic era, Edendale and Pietermaritzburg South form an important part of KwaZulu-Natal’s expanding interior, and both look forward to future development and sustainable economic prosperity.

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