010 492 8350 vr@sparkmedia.co.za

Eyethu iLembe

  • Tabloid Newspaper
  • Printed on Newsprint Paper
  • 15 000 Copies Distributed Weekly
  • Frequency: Weekly Wednesday/Thursday
  • Target Audience: Local Community
  • Area of Distribution: Ballito, Umhlali, Stanger, Mandeni.

Eyethu KwaZulu-Natal, established in 2008, is currently the largest black owned stable of community publications operating within the province. It is a point of particular pride for Eyethu that their eleven titles have a weekly distribution of an impressive 301 000 copies in total. Given this commanding position in the media landscape, Eyethu has focussed much of their efforts on ensuring that their various papers are highly credible and trusted by their readership. Additionally, the stable of publications has chosen isiZulu as the medium of choice, which has had the effect of making newspapers accessible to populations who, in many instances, have been excluded from the print media. Owing to the language demographics of KZN, the choice of isiZulu guarantees a large and loyal audience.

Eyethu iLembe is one of Eyethu KZN’s well-known titles, and provides readers with high quality and accurate local and community news, schools and church news, local sports results and entertainment news. Advertising inserts have also become an important source of information regarding local retail and service provider offerings.

The iLembe region includes the coastal areas of the Tugela River Mouth and Izinkwazi, which once formed the border between colonial Natal and the rising Zulu Kingdom (and therefore carries significant historical value). The interior consists mainly of Tribal Authorities. Eyethu iLembe successfully caters to this unique audience.

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