- Tabloid Newspaper
- Printed on Newsprint Paper
- 3 500 Copies Distributed Weekly
- Frequency: Weekly Wednesday
- Target Audience: Local Community
- Area of Distribution: Pennington, Scottburgh, Park Rynie, Umzinto, Umkomaas
With a parent publication like the respected and popular South Coast Herald, the Mid South Coast Mail has built an impressive reputation of its own, and is associated with only the highest levels of journalistic integrity and excellence. As a local community newspaper, the Mid South Coast Mail reports on newsworthy items regarding important local events, community events and gatherings, local sports results and fixtures, church and charity happenings, and local lifestyle and entertainment news. The paper also has a lively letters section where engaged members of the community are given the opportunity to voice their opinions and express their views on relevant local and community news.
Its area of distribution includes the tourist friendly and laid back towns of Umkomaas, Umzinto and Scottburgh, and whereas the Mid South Coast Mail’s carefully selected journalists keep their fingers on the pulse of the region, important provincial and national news items are also reported. In fact, the editorial team strives to maintain the Mid South Coast Mail’s thoroughly deserved position as a valued member of the community at large. Additionally, the publication is firmly committed to further building on the trust-based relationship it has established with its audience.
The newspaper also acts as a virtual shopping mall for residents who consult the newspaper on a weekly basis before making their shopping lists. Businesses who make use of this effective marketing medium know that they will reach their target market in and around Scottburgh. Similarly, during holiday periods, visitors to Scottburgh and surrounds consult the Mid South Coast Mail to be informed about local happenings, things to do, places to go, restaurants to visit, places to shop, etc. Retailers, restaurant and shop owners make extensive use of the opportunity to advertise in the Mid South Coast Mail.