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Mid South Coast Rising Sun

  • Tabloid Newspaper
  • Printed on Newsprint Paper
  • 20 175 Copies Distributed Weekly
  • Frequency: Weekly Tuesday
  • Target Audience: Local Community
  • Area of Distribution: Alexandra Crescent, Asoka Heights, baizley, Clanstal, Convent, Court Road, Craigieburn, Esperanza, Freeland park, Ghandi Nagar, Hazelwood, Ifafa, Ifafa Marina, Kadville Heights, Kelso, Long Beach, umzinto Naidooville, New Haven, Park Rynie, Park Rynie Industrial Park, Parkhill, Pennington, Umdoni, Preston, Renishaw, Retirement Village (Charles Crookes), Riverside Park, Roseville, Roshan heights, RTI, Scholar Amoris, Scottburgh, Scottburgh South, Selborne Golf, Estate, Sezela, Shaya Moya, St Annes, St Francis, Sunpark, Tudor Gardens, Umbeli Beli Farm, Umkomaas, Umtwalume, Umzinto Heights, Widenham, Saiccor Village, Malangeni, Umzumbe Municipality, Hibberdene, Ethekwini, Vulamehlo, Dududu, Braemer, Willowglen

The 1980s in South Africa were marked, perhaps especially, by the political turmoil brought about by the slow death throes of the apartheid regime, and it was during these difficult times that the Rising Sun stable was born. Founded by Vijay Maharaj in 1986, the stable of publications was to serve residents of areas that were, under apartheid zoning laws, designated to those of Indian descent. As the mainstream media of the day had neglected this sector of society for far too long, Vijay recognised that there was a definite need for authoritative and reputable community newspapers that could truly address the issues and information demands of audiences residing in South African Indian areas.

In response to this neglect, the Rising Sun stable came to distribute publications that answered the needs of communities in Chatsworth, Verulam, Phoenix, Tongaat, Overport and the Mid-South Coast in KwaZulu-Natal; and the communities of Mayfair, Fordsburg, Lenasia and Laudium in Gauteng.

Since the inception of South Africa’s democracy in 1994, the effects of the oppressive laws which plagued so many South Africans continue to recede into the past, and with them, the racial barriers that divided the country. In the new South Africa, citizens of Indian descent still celebrate their complex history, and the continued success of the Rising Sun publications serves as testament to the fact that many appreciate media that understands and attends to this unique cultural paradigm.

The Mid South Coast Rising Sun enjoys a readership in Umkomaas, Umzinto and Scottburgh, and being part of the Rising Sun stable, strives to continually achieve the highest levels of journalistic integrity and excellence. Readers turn to the Mid South Coast Rising Sun when searching for local and community news, municipal news, schools and local sports news, and charity and lifestyle news. The publication is, further, committed to maintaining and building upon the trust-based relationship it has developed with readers over many years.

The Mid South Coast Rising Sun allows advertisers to access the wider shopping community in the comfort of their own homes by providing a strong, effective and consistent advertising and marketing avenue throughout its area of distribution.

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