- Tabloid Newspaper
- Printed on Newsprint Paper
- 16 000 Copies Distributed Monthly
- Frequency: Monthly
- Target Audience: Local Community
- Area of Distribution: KwaMbonambi, Mtubatuba, St Lucia, Hluhluwe, Jozini, Mkuze, Kosi Bay and Pongola
The Eyethu KwaZulu-Natal stable of publications was established in 2008, and today enjoys incredible reach across the entire province, making Eyethu KZN the largest black owned community newspaper brand in the province. The eleven titles within the stable have a combined total of 301 000 copies circulated each week, and this impressive following stands as testament to the fact that the various editorial teams have worked tirelessly to gain readers’ trust by consistently providing reporting that is credible, unbiased and accurate. Another noteworthy feature of the brand is its bold choice to use isiZulu as its primary language medium. The use of isiZulu means that readers who would, due to language barriers, otherwise be neglected are reached by the Eyethu publications. Moreover, the language demographics of the region have led to a large and loyal audience for the Eyethu KZN stable.
Northern Eyethu is distributed in the Umkhanyakude municipal district, located in the north eastern areas of KwaZulu-Natal. The region plays host to numerous beautiful residential areas, each with their own charm and character, including: the ever-popular St. Lucia; the gem of the north coast, Kosi Bay; and the traditional Zulu areas of Mtubatuba, Manguzi, Jozini, Hluhluwe, Mbazwana and Mkuze.
Falling under the Eyethu KZN umbrella, Northern Eyethu’s journalists and editors are firmly committed to maintaining the high standards of work readers have come to expect from the newspaper. They further seek to continue to build upon the trust-based relationship they have established over the years, knowing that the populations within the area of distribution have come to view the publication as a valued member of community.
As with many of the titles owned by Eyethu KZN, the majority of the Northern Eyethu readers lead traditional lifestyles, and the newspaper is proud of the fact that its writers recognise, and sympathise with, the challenges its audience faces on a daily basis.
Northern Eyethu is strategically positioned to ensure maximum market penetration in an area where commerce is driven by a strong tourism industry backed by large scale agricultural activities. In terms of advertising, the Northern Eyethu is a highly effective and consistent marketing avenue that has considerable reach throughout Zululand.