- Tabloid Newspaper
- Printed on Newsprint Paper
- 12 500 Copies Distributed Fortnightly
- Frequency: Every Second Thursday
- Target Audience: Local Community
- Area of Distribution: Durban Central
The ever-popular stable of Rising Sun newspapers was founded in 1986 by CEO, Vijay Maharaj, who envisioned that the various titles would make a significant contribution to the effort to create a new, non-sexist and non-racist South Africa. Given the oppressive apartheid laws enforced during the 1980s, the difficulty of this mission could hardly have been understated; but today, the Rising Sun is proud of their past contributions whilst still acknowledging current day challenges.
Owing to the zoning laws that segregated communities by race and ethnicity, Vijay recognised a strong need for reputable and reliable community newspapers that would address the unique needs and demands of South Africans of Indian descent residing in “Indian only” areas. The Rising Sun, as a response to the mainstream media’s neglect of this population, proved a hit right from the very beginning: Indian communities now had a news source that spoke about events within their communities, operating from a perspective that understood the dynamics of these communities. Audiences of the Rising Sun publications reside in Chatsworth, Durban, Verulam, Phoenix, Tongaat, Overport and the Mid-South Coast in KwaZulu-Natal; and in Mayfair, Fordsburg, Lenasia and Laudium in Gauteng.
The harbour city of Durban has a long and complex history that speaks to the expansion of European trade to Asia, the imperial ambitions of the British Empire, colonial migration from the Western Cape, the rise of the Zulu nation and, of course, apartheid segregation in the 20th century.
Today, Durbs is a smorgasbord of cultures and ethnicities, which has made the buzzing city a tourism hotspot and one of the most important commercial centres on the African continent. Given the dynamism of the city, the Rising Sun Durban Central has a diverse audience that has come to regard the paper as a reliable, accurate and credible source of important news. Like its sister publications, the Rising Sun Durban Central focuses on local news, schools and events news, municipal and crime news, lifestyle features and entertainment.
The Rising Sun is honoured to be associated with Durban, and it hopes that it will continue to contribute positively to the communities of the inner city.