- Tabloid Newspaper
- Printed on Newsprint Paper
- 5 000 Copies Distributed Weekly
- Frequency: Weekly Friday
- Target Audience: Local Community
- Area of Distribution: Amatikhulu, Darnall, Empangeni, Enseleni, Epondweni, eShowe, Esikawini, Felixton, Ginginglovu, Hluhluwe, Ingwavuma, Jozini, Kosi Bay, Kwadlangezwa, Kwambonambi, Kwamsane, Louwsburg, Mandeni, Mbazwana, Melmoth, Mkuze, Mtubatuba, Mtunzini, Ndumu, Ngwelezane, Nkwalini, Nongoma, Nyoni, Phelendaba, Pongola, Richards Bay, Sodwana, St Lucia, Stanger, Ulundi
uMlozi Wezindaba falls within an impressively sized stable of publications that include the Zululand Observer, Eyethu Baywatch, Eyethu Zululand, Northern Eyethu, and two monthly supplements, the Eastern Watch (which focuses the Indian Community) and the Agri Eco Zululand (which focuses on agriculture). All the latter titles have a commendable and thoroughly earned reputation for achieving high standards of journalistic excellence and integrity. These standards result from the efforts of competent and knowledgeable editorial teams who are firmly committed to providing news items that are relevant, accurate and unerringly credible. Another distinction that the various publications enjoy is the extensive use of isiZulu; and given the language demographics of the region, this choice has only added to uMolzi Wezindaba’s widespread popularity.
uMlozi Wezindaba’s area of distribution includes the vibrant and economically growing region of uMhlathuze (incidentally, one of South Africa’s most impressive economic growth points), where some of KwaZulu-Natal’s world-renowned reserves are to found. The iSimangaliso World Heritage site (in St Lucia), pristine indigenous forests, the warm Indian Ocean, unique estuarine systems, and the rich isiZulu cultural experience all contribute to booming economic activities. Tourism is backed by massive agricultural industries, mainly centred in the sugar belt, forestry and citrus fruit sectors.
Owing to increasing disposable incomes, uMlozi Wezindaba’s advertising inserts play the important role of informing readers about the retail and service offerings in the locale. As advertising is often about promotions that are currently underway, the high quality advertising sheets also ensure that readers get the best value for money when weekly and monthly shopping lists are drawn up. Conversely, for established and emerging enterprises, the paper constitutes a powerful and effective channel for marketing communication.