Middelburg is a large farming and industrial town in the South African province of Mpumalanga. Middelburg was established as Nasareth, (root from dry land), in 1864 by the Voortrekkers on the banks of the Klein Olifants River. The name was changed in 1872 to Middelburg to mark its location between the Transvaal capital Pretoria, and the gold mining town of Lydenburg. The town is situated conveniently close to one of the main routes to the Kruger National Park, and has a small but growing tourism industry. Some landmarks and notable features in or around the town include the Middelburg Dam, site of the annual Middelburg Mile swimming event.
The economy of Middelburg also known as the “Stainless Steel Capital of Africa” is largely driven by a large stainless steel plant and outside activities such as coal and transport. Agricultural activities in the area also plays a large part in the economy of Middelburg.
Middelburg is also the proud home of the Middleburg Observer. The Middelburg Observer boasts of a bilingual readership of more than 90 000 that consist of people from all races and age groups and a LSM market from 1-10. The newspaper has grown with the community, providing it with news of local importance such as news about community affairs, school and sport news, event and lifestyle news, municipal news, political and hard news.
The Observer has 6 000 Copies Distributed on Tuesday & 20 000 Copies Distributed on Friday. This newspaper has more than 285 distribution points in its circulation area in Middelburg, Hendrina, Belfast and Groblersdal. Distribution of the paper also includes surrounding mines and power stations.
- Tabloid Newspaper
- Printed on Newsprint Paper
- 6,000 Copies Distributed Tuesday and 20,000 copies Friday
- Frequency: Weekly Tuesday & Friday
- Target Audience: Local Community
- Area of Distribution: Arnot, Belfast, Groblersdal, Hendrina, Loskop, Marble Hall, Middelburg, Pullens Hope, Stoffberg, Witbank, Komati and Wonderfontein.