- Tabloid Newspaper
- Printed on Newsprint Paper
- 20 000 Copies Distributed Weekly
- Frequency: Weekly Thursday
- Target Audience: Local Community
- Area of Distribution: Alex Sankopano, Alexandra, Alexandra 12th & 8th St, Alexandra Cnr Watt and Third Ave, Alexandra London St Flats, Alexandra Roosevelt St Flats, Alexandra Selbourne St Flats, Alexandra Tsutsuumane St Flats, Eastbank, Far East Bank, Joe Nhlanhla Street, Kew, Phuthadichaba, River Park, Tsutsuumane, Wynberg
At only a decade young, the Alex News has achieved what many newspapers could only hope for – this is to say that the newspaper’s readers trust the publication to provide news items that are interesting, relevant and unquestionably credible. The Alex News’s editorial team has worked tirelessly to gain the respect of residents living in Johannesburg’s Alexandra Township, and when locals are looking for community and home-grown news, municipal and local governance news, charitable organisation news, local sports results and fixtures, entertainment news and more, the Alex News is the only newspaper they need turn to.
Indeed, the Alex News has become very much more than a news publication, and has earned a commendable reputation for being a member of the community that cares for the many hardships and plights Alexandra’s populace face on a daily basis. It is unsurprising, then, that the paper is also the “village noticeboard” where residents post important information.
Given the fact that money is always in short supply, the Alex News’s high quality advertising inserts also play an important function: the advertising sheets inform household decision makers about the retail and service offerings to be found in the area, and where specials are to be found. In this way an economically active readership can plan their expenditures in a careful and beneficial manner.
For advertisers, the Alex News constitutes an effective marketing channel where targeted audiences can be reached.
Some interesting facts (2013):
- Research shows that 32% of decision makers living in Alexandra regularly read the Alex News.
- Alex’s wealth is on the rise with the lower LSM groups becoming less numerous over time (i.e. the LSM 1-5 groups have dropped from 19% in 2010 to 3% today).
- isiZulu is the most widely spoken language in Alex, followed by Sotho and Sepedi.
- Many Alex residents have households with children, and 67% shop on a monthly basis.