- Tabloid Newspaper
- Printed on Newsprint Paper
- 47 200 Copies Distributed Weekly
- Frequency: Weekly Wednesday
- Target Audience: Local Community
- Area of Distribution: Bedford Gardens, Bedford park, Bedfordview, Buurendal, Clarens Park, Dawnview, Dowerglen, Dunvegan, Eastleigh, Edenglen, Edenvale, Elmapark, Essexwold, Greenstone, Greenstonehills, Harmelia, Highway Gardens, Hurlyvale, Illiondale, Isandovale, Marais Steyn, Meadowbrook, Meadowdale, Modderfontein, Morninghill, Oriel, Senderwood, St Andrews, Sunnyrock, Wychwood
The Bedfordview and Edenvale News has a long and illustrious history that has seen the publication grow from strength to strength in its commitment to providing its readership with only the very best in local and community news, school events and achievements news, church and charity news, crime and municipal news, entertainment news, lifestyle features and more. Starting life in March of 1965 as the Edenvale News, the paper was distributed by members of the Edenvale Fire Department. By 1968 the newspaper was distributed on a bi-monthly basis and enjoyed considerable success as its readership and reputation grew impressively. In 1980, Caxton CTP bought the publication and turned it into a weekly newspaper in July of 1983.
In April of 1986 a highly significant turning point arrived: the Edenvale News amalgamated with the Eastern Express and the title changed to the Bedfordview and Edenvale News, a name now familiar to everyone in the locale. The new title, however, stayed true to its roots and brought readers reliable, accurate and highly credible reporting. Today, with a proven track record, the Bedfordview and Edenvale News is a respected and trusted member of the community, and looks forward to many more decades as Bedfordview and Edenvale’s premier local newspaper.
In research conducted by Caxton CTP, the newspaper has consistently outperformed competitors and has the highest readership numbers in its area of distribution.
With regards to advertising, the high quality printed inserts that appear in the Bedfordview and Edenvale News also play an important function – the inserts keep an economically active audience abreast of the latest retail and service offerings within their locale, giving them the benefit of planning expenditures that ensure the best value for money. For advertisers, the newspaper is an ideal marketing channel that reaches a wide and diverse population at a budget-friendly price.
The Bedfordview and Edenvale News is also an initiated member of the digital age, and has a strong online presence that continues to increase on a daily basis.